Wednesday, September 11, 2013

Jewelry Stores: In-Person or Online

In a world where face-to-face consumerism seems to be fading, where can you go to get your jewels? Isn’t an in-person purchase from an actual jewelry stores better than an online buy when it comes to precious gems?

Not necessarily. The Internet can be your friend when it comes to finding a good jeweler. Whether it’s an online store or a real, live shop, it’s easier to rate their products and customer service for all to see.

In-store: If you’ve got the time to shop around in person, lucky you. You have the option of feeling the situation out first hand, but you can also research the products they sell online to be sure you’re getting the best deal possible. In addition your in person recon can be a valuable tool to be used in tandem with online shopping. This way you can see in person the difference between certain grades of diamonds instead of hoping that your monitor color is accurate.

Online: Jewelers who operate online can be just as great and often more unique and affordable. Look for independent artists on Etsy for something special that won’t break to bank. Sellers on sites like Etsy, and also Ebay, come complete with a history of feedback so you know exactly who you’re dealing with. Be sure to get a guarantee, too, in case the blind buy does fail you, and you need to do a refund later on. In addition, it has become popular for your favorite local jewelers to host their own websites. Many of the online companies that you may be viewing have real brick and mortar stores that they have years of experience operating.

Happy shopping, and just remember to buy with both your head as well as your heart.

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